Hidden Potential

In Hidden Potential, California builder and designer Jasmine Roth is on a mission to make sure not all suburban homes look the same. Jasmine transforms builder-basic houses into custom dream homes by giving them features that stand out from the crowd.

This one-time hobby homebuilder turned her passion for design and renovations into an incredible career.
September 6, 2021
If you're about to tackle your own major renovation, get all the inspiration you could possibly need with Jasmine Roth's dreamiest and most...
June 29, 2020
HGTV's biggest stars unite for A Very Brady Renovation. This is one reunion you don't want to miss.
September 6, 2019
Jasmine Roth has chutzpah! The California-based builder and designer turns AstroTurf into signage, fearlessly plays with pattern and has no...
October 12, 2018