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The 10 Most Popular Paint Colours in Canada Might Surprise You

A couple painting their home white
Getty Images

Painting your home is an excellent option to make your space feel more personalized without breaking the bank. Although it sounds simple, choosing paint colours can be a daunting task. After all, there are millions of colours, shades, and finishes! 


Whether you’re getting ready to sell your home or want a versatile colour that looks good anywhere, look at the most popular paint colour samples Canadians purchased. Hello Paint, a Canadian business that sells large format peel-and-stick paint samples, shared their top-selling paint sample colours that homeowners and design experts love. 

Canada’s Most Popular Paint Colours in 2023

The most popular paint colours in Canada in 2023 so far include: 

  1. White Dove by Benjamin Moore 
  2. Chantilly Lace by Benjamin Moore 
  3. Simply White by Benjamin Moore 
  4. Classic Gray by Benjamin Moore 
  5. Swiss Coffee by Benjamin Moore  
  6. Pale Oak by Benjamin Moore  
  7. Cloud White by Benjamin Moore  
  8. Revere Pewter by Benjamin Moore  
  9. Balboa Mist by Benjamin Moore  
  10. Alabaster by Sherwin-Williams 

Related: Painting Starter Kit 101: Essential Tools You Need for Painting

Canada’s Most Popular Paint Colours in 2022

Looking back at last year, the most popular paint colours in 2022 were: 

  1. White Dove by Benjamin Moore 
  2. Chantilly Lace by Benjamin Moore 
  3. Simply White by Benjamin Moore 
  4. Swiss Coffee by Benjamin Moore  
  5. Classic Gray by Benjamin Moore  
  6. Pale Oak by Benjamin Moore 
  7. Revere Pewter by Benjamin Moore  
  8. Gray Owl by Benjamin Moore  
  9. Oxford White by Benjamin Moore 
  10. Alabaster by Sherwin-Williams 

According to Hello Paint’s top-sellers, the three most popular paint colours in Canada are all different shades of white by Benjamin Moore. 

As the Benjamin Moore website explains, Chantilly Lace is described as a “classic go-to white that elicits images of fresh cotton and pure silk,” White Dove is more of a “clean and classic white.” Meanwhile, Simply White is another crisp white colour with “the slightest hint of warmth.”

Warmer Neutrals

Although these three white colours are still best-sellers, there have been some new changes in the popularity of other neutral paint colour samples. 

“We’re definitely seeing trends moving towards more warm beige colours overall and far fewer shades of grays,” says Tara Boudreau, the CEO and founder of Hello Paint.

Nate Berkus and Jeremiah Brent also feel the same about warm beige paint colours in 2023


More About Hello Paint 

Hello Paint, a family-owned business located outside Regina, Saskatchewan, was created when Tara realized how limiting conventional-sized paint chip samples were. “We also own a millwork and cabinetry company and felt the need for larger paint samples within our own business. So we created Hello Paint to fix the issue with colour samples being too small for selecting cabinetry colours,” Tara explains. 

The peel-and-stick paint sample company currently has around 3000 distinct colours in its inventory from brands like Benjamin Moore and Sherwin Williams and a few exclusive collections from BeautiTone. 


Since Hello Paint’s peel-and-stick sample tiles are 12 inches by 10.25 inches, it gives you a clear idea of how the paint colour would look in each area of your home. Each reusable peel-and-stick tile includes the name of the paint colour and its company, making it easy to stay organized while searching for that perfect shade.  

Are you still looking for more paint colour inspiration? Check out our 2023 paint colour trend report to discover new ways to transform your home this year. 

Feature image courtesy of Getty Images. Additional images courtesy of Benjamin Moore and Hello Paint. 

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