Your browser is not supported. We do our best to optimize our websites to the most current web browsers. Please try another browser.
Skip to main content

Benjamin Moore Reveals Highly Anticipated 2017 Colour of the Year

Benjamin Moore Reveals Highly Anticipated 2017 Colour of the Year




It seems almost fitting that, given the impending US election, the just announced colour of the year is a dark and moody one.
Benjamin Moore has chosen Shadow 2117-30, a rich and sophisticated amethyst hue, as the 2017 Colour of the Year.
Here’s what the company’s creative director, Ellen O’Neill, has to say about this year’s bold choice:

“Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement. It ebbs and flows with its surroundings, and light brings it to life.”



With so many dark paint trends, especially black, making the rounds on design sites over the past few months, it’s not a huge surprise that this year’s ‘it’ colour is so dramatic.

However, it is a pretty big departure from last year’s colour of the year, which was Simply White OC-177.


Are you digging this deep hue as the 2017 Colour of the Year? Let us know what you think on Facebook and Twitter!

Latest News

This fall stovetop simmer pot combines oranges, dried cranberries, rosemary and mint.
September 26, 2022
Your pup deserves the absolute best.
September 25, 2022
Lara Siouï's business, Onquata Native Paddle, honours and utilizes the timeless artistry and traditions of her Indigenous ancestors' past.
September 23, 2022
These four DIY pumpkins by Tiffany Pratt will keep your fall decor gorgeously goop-free.
September 22, 2022
Refresh your home for fall with these Wayfair picks.
September 22, 2022
Keep these things in mind before adding something new to your cart.
September 22, 2022
These cozy Canadian-made candles are perfect for sweater weather.
September 20, 2022
A leading interior designer shares how to achieve this timeless aesthetic in your home.
September 19, 2022
This content is restricted to adults of legal age.
Please enter your birthdate to confirm.
Date of Birth