After loading up the cart at Ikea, most people take a pit stop at the retailer’s restaurant to enjoy the immensely satisfying Swedish meatballs — they taste better sided with a can of cider päron (that’s pear cider for those who don’t speak Ikea).
But those irresistible balls are best with a cold beer or a glass of wine.
Both types of alcoholic beverages are available at Ikea stores across Canada, which is not exactly common knowledge. (Ikea even has its own private label beer in the U.S.) Perhaps shoppers don’t know about the booze because they are too wooed by the soft-serve ice cream by the cash registers, or distracted by the bottomless self-serve soft drink station?
“All our restaurants in Canada serve wine and beer,” says Madeleine Löwenborg-Frick, a corporate public relations specialist at Ikea. “[And] like at any other full-service restaurant, some of our customers wish to have a glass of wine or beer with their meals.”
For some reason the Ikea in Winnipeg is dry, but now that the powers that be have applied for a liquor license through the Liquor and Gaming Authority of Manitoba, that’s about to change. It could take about six weeks to approve the request, but sit tight, ‘Peggers, because your Ikea Bacchanal is on its way.
And cheers to that! Anyone who has ever shopped with a kid deserves to take the edge off — if only momentarily.