Our Story
For 50 years, the name Häagen-Dazs® has been synonymous with the world's finest ice cream. And for good reason: our commitment to pure ingredients and the highest quality.
We travel the globe for the perfect ingredients: hand-picked strawberries from the Pacific Northwest, the best quality vanilla, and premium Belgian chocolate. All combined in a recipe as simple and pure as possible.
Why? Because ice cream is our passion. What's yours?
50 Years – and We Never Looked Better
In 1960, ice cream maker Reuben Mattus created the super-premium ice cream we know as Häagen-Dazs® by using only the finest ingredients. Even today, all of the cream and milk that goes into every carton of Häagen-Dazs® is dairy-fresh.
In celebration of half a century of exquisite ice cream, Häagen-Dazs® has donned a modern take on its classic look. The updated packaging on ice cream and bars offers fresh, yet familiar design elements – vibrant colours, vivid imagery and a reinterpretation of its classic design.
And for a limited time, two classic flavours are back
Limited Edition Flavours
Chocolate Chocolate Chunk
The ultimate chocolate indulgence. A decadent combination of creamy chocolate ice cream and chocolate fudge chunks.
Pralines & Cream
A timeless treat. Pure, creamy vanilla ice cream with the crunch of praline pecans and swirls of rich, gooey caramel.