On a recent trip to New York City, I was rushing down Broadway Street trying to spot the address of The New Traditionalists’ showroom. The high street at 9am on a Friday morning was already buzzing with shoppers and once I found the entrance and stepped in, I immediately felt like I was in for something truly special.
A stunning art deco marble staircase led me up to the second floor where I was met with David Harris, Director of Communications at The New Traditionalists.
Looking around, I half expected the scent of cigars and whiskey to permeate the room. Their showroom exuded the kind of cool Don Draper would be envious of, with sophisticated, refined, yet wholly contemporary furniture pieces as far as the eye could see. The vibe was relaxed, the materials and finishes were sensual and all I wanted to do was sit down and enjoy.
Philip Erdoes, CEO, Brady Wilcox, Chief Creative Officer and David Harris sat down with me and began sharing the story behind The New Traditionalists. With Duc Duc, a modern children’s furniture line under their belts, this design firm turned to what truly inspires them: classic silhouettes, objects and history.
Old world furniture making techniques are used to create each and every piece right in their New England plant. Using harvested hardwoods and non-toxic finishes without the need of MDF or particle board, their goal is to minimized the environmental impact while still making the traditional, cool.
From their signage to their designs, to their coasters with cocktail recipes printed on them, I left their offices feeling like I really got their message. Cheeky and charming, this team of three create polished, unique and eco responsible collections with an eye for detail you just can’t ignore.