Apr
06

Magazine: House Beautiful, April '10: The New Look of Wood

 
The Stats

Title: House Beautiful, April, '10
Price: $5.50
Availability: now, major bookstores

The Issue

The cover of the issue says it all: "The new look of wood -- natural, light and relaxed".  I've been on about this trend for a few posts now, but the obsession kinda started when I interviewed Apartment Therapy blog's LA correspondents at the Las Vegas World Market, a few months ago (interview coming this week!)  They were invited to the Vegas event as guest speakers, and granted me an interview during which they talked extensively of what they coined as "natural glam".  Basically, bright colours are out and it's back to all things natural, primarily wood.  When I saw this month's issue of House Beautiful, it was as if I heard the girls' voices speaking from within its pages!  Just as they'd noted, sun-bleached fabrics, natural linens and cottons, and stripped, light, natural wood dominated every story -- I don't remember snatching a magazine faster.  With the inspiration comes a little education, in the form of a wood guide identifying relatively unknown varieties such as Lemonwood, Mango, Tamarind and the Japanese Kiri, among many others.

And that's not all!  To help you welcome the new look of wood into your home, there are complementary fabric, paint and wallpaper mini-guides, addressing the parallel trends of pastels and botanical motifs.  If you're going to heed any decor advise this spring and summer, the April issue of House Beautiful is the perfect place to start. 

Final Analysis

You'll probably like it if:

  • You're looking for spring inspiration
  • You like a re-claimed, informal aesthetic
  • You like un-structured, soft-line furniture

 You may not like it if:

  • You prefer a strictly modern, sleek or ultra glam aesthetic
  • You don't like the look of natural wood
  • You have a more traditional style

 

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Comments:

This is probably the wrong place to voice my opinion about one of HGTV's  shows but this is the only place I could find. We love

the show Million Dollar Listings, but on the last show when one of the agents came out of the closet really upset us. Not the fact he came out of the closet, but the fact that the show felt they had to show him kissing his "boyfriend" at a pool and then continue to carry on in the pool, we were discussed. If we want to watch gay men make out I know were to go, but it is not on my tv. I am sorry to say we will not be watching this show anymore that spoiled it for us, we will miss it.

Thank you for listening.

April 7, 2010 2:55 PM

 
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