
A few weeks ago I was in Edmonton visiting my mother and one of my family's favourite past times is to go shopping at the many malls throughout the city.
Mall culture played a substantial part in my life growing up in Edmonton as malls were always epicentres of social activity and they provided for the perfect escape from the harsh Alberta elements (winters were too cold to casually go outside from store to store and air conditioned malls were always a delightful retreat from the summer heat). In the '80s, the popularity of mall culture in Edmonton peaked with the construction of the biggest mall in North America, West Edmonton Mall. This mega mall spans over 3.6 million square feet and boasts more than 800 stores, over 100 eating establishments, an amusement park, skating rink, water park and many more attractions. Anything and everything can be found in this huge shopping and entertainment complex so needless to say, with everything under one roof why would you want to go shopping at any other mall?
In order to compete with West Edmondon Mall's popularity, many malls in the Edmonton area have undergone many interior renovations over the years in hopes to attract shoppers and businesses. I definitely noticed a difference in all of the malls that I visited while I was there. Fine leather furniture in designated socializing areas, televisions, modern decor, and a contemporary design sensibility have inconspicuously become the norm in all Edmonton malls.
My favourite mall decor discovery was a huge contemporary fireplace (see above) in the centre of the food court in the Edmonton City Centre shopping mall. It was completely fabulous, but at the same time totally unnecessary. Personally, my decision as to which mall I shop at is based upon the stores found in that specific mall and less upon the mall's decor, but I will admit I did feel a little fabulous having a cup of coffee beside that marvelous fireplace!
Do you shop at a specific mall because of its decor? How much does the decor in a mall affect your decision to go shopping?
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