In the last year, IKEA’s proven there’s nothing they won’t do for their customers. From cocktail hour to couple’s therapy, the Swedish retailer goes above and beyond to satisfy their shoppers and now, they’re taking that mantra to the bedroom.
Starting next week, an IKEA pop-up cafe in London’s trendy Shoreditch neighbourhood will begin serving “traditional Swedish breakfasts and offering siestas in a range of their most comfortable beds,” the company said.
Londoners will book 45-minute visits between 7am and noon in single or double beds where they’ll be served breakfast and meet with a sleep specialist. Then, from noon to 3pm, the lights will dim and nap time begins.
The cafe runs from May 18 to 20. Booking a bed is free, but if you fall in love with your mattress, you’ll have to head to a store to buy it. The pop-up won’t have any furniture for sale.
It’s really a genius idea. Shoppers already test out the mattresses in stores, napping and…what not. Why not go one step further with croissants and coffee?